This comprehensive trainer-led and live online UX Design & Testing Intensive class is ideal for those seeking an introduction into the world of user-experience design. The four-part course will give you a complete understanding of the principles of user-focused design and show you how to design and test real-world UX implementations.
Key learning benefits
Master UX design principles
Discover why UX is fundamental to delivering online success and how to ensure that user goals are aligned with business objectives
Analyze user behavior
Use best-practice research techniques to understand, track and anticipate user experience
Formulate effective testing procedures
Examine the fundamental importance of usability testing and discover proven methods for checking your design
Online course format
100% live & trainer-led
This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
Course program overview
Course program overview
This online User Experience Design and Testing course enables you to employ user-driven design principles in your digital projects.
Even if you’re a newcomer to this emerging and rapidly evolving discipline, this course will give you the confidence to use new tools and techniques to deliver UX desktop and mobile designs that will fulfil business expectations.
This course offers a comprehensive guide to best-practice UX design principles and trends. It demonstrates the effectiveness of a solid UX approach with real-world case studies and provides practical exercises where you can build and test your own user-centric interfaces. By the end of the course, you’ll understand how to use our proven framework and systems to run a UX project from initial data analysis and building user stories through to usability testing and final design.
Importance of UX design
First principles: Discover why UX is fundamental to delivering online success
UX theory and terminology: Gain an understanding of key concepts and terms
Basics of IA: Learn how to organize your site’s information architecture
UX and company aims: Find out how to ensure that user goals are aligned with business objectives
Understanding user behavior
UX evaluation tools: Learn how to use industry tools to analyze online behavior
Device-based UX: Discover how desktop and mobile behavior differs
Eye movement: Find out how attention tracking can reveal which areas of the screen typically draw the most attention
On-screen navigation: Examine how users typically scroll through page content
CTA placement: Understand where to place calls to action based on user behavior
Testing rationale: Examine the fundamental importance of usability testing
Capturing results: Discover the best-practice research methods for analyzing the ways that users perform specific tasks
Asking questions: Explore how to organize surveys and focus groups
Card-sorting: Gain a detailed understanding of how to use card-sorting to organize information architecture
Building personas: Learn to create personas that can help test UX designs
Building user stories
Writing user stories: Explore how to build user stories that communicate customer goals
Incorporating journey maps: Learn how customer journey maps can be useful in UX designs
The art of storyboarding: Discover how storyboarding can help establish who your users are, what they are trying to achieve and how they interact with the site to achieve their goals
UX design principles
Interface design fundamentals: Understand general design principles and how they apply to online interfaces
Appeal and UX: Explore why a design must work visually and have instant appeal
Leveraging user experience: Learn why your interface should be intuitive
Value of simplicity: Understand why simple, uncluttered designs are better than those that make your brain work
Importance of logic: Examine why logically grouped elements are easier to process and scan
Visual processing: Explore the power of curves, symmetry and gaze trails
Role of recall: Recognize memory limitations and the impact this has on design
Information architecture principles
IA deconstructed: Find out what information architecture is and gain an understanding of key terminology
How IA evolves: Discover how users, goals and context all play a part in determining information architecture
IA and card sorting: Learn how card sorting can inform decisions and about information architecture
Reading the landscape: Recognize how users seek out information by using current location and accrued experience to forage for new data
Organizational structures, navigation and sitemaps
Linking structures: Understand how organizational structures feed off one another
Main navigation conventions: Explore the importance of sequences, hierarchies, and webs in digital navigation
Context-sensitive navigation: Find out how supplemental navigation can help users to take shortcuts through your site to associated information
Mapping your site: Identify different ways of planning your site map
Creating wireframes and prototypes
The power of wireframes: Discover how wireframes can help you iron out potential problems without expending significant design resources
Putting it on paper: Learn when to use paper prototypes and how they differ from wireframes
Language and labels
Label fundamentals: Understand the significance of your choice of labels and why they need to be clear
The value of speaking alike: Examine why your site should share the same vocabulary and idioms as your target users
Down the rabbit hole: Explore how granular and deep a site’s navigation should be
Importance of clarity: Consider how to make navigation less ambiguous
Navigation as a badge: Examine how navigation can give users a quick overview of your site’s content
Visual design concerns
Color communication: Discover how color affects your message and branding
Site accessibility: Explore how you can make your site accessible to all
Web text know-how: Understand how to write for the web and how it differs from other forms of copywriting
UX page layouts: Learn how to use UX research and best-practice industry guidelines to steer the layout of key pages, such as the home, product and FAQ pages
The power of search functionality: Find out how a site search tool can make it easier for users to achieve their goals
UX form & checkout design: Discover how putting UX at the heart of data gathering and customer check out processes can improve success in those areas
Designing for mobiles
Screen considerations: Learn how you can optimize your site for touchscreen use as well as landscape and portrait displays without compromising desktop performance
Speed issues: Find out how download speeds can affect user behavior and how load times directly influence return on investment
Layout issues: Explore how navigation and content should be structured and positioned in mobile designs
Choosing the right navigation: Discover how to evaluate and choose the most appropriate type of navigation for your design, including grid, list, carousel and slideshow
Content review: Examine the importance of prioritizing different content in your mobile design and how to write snappy copy for those on the move
Ease of use and accessibility: Consider how to reduce necessary text input and gain a clear understanding of mobile accessibility standards
Responsive design principles
Smarter designs: Discover how to design a site that works across multiple platforms
Technical specifications: Gain a detailed understanding of device-level requirements for the most popular technology
Targeted or scalable layout? Explore the difference between adaptive and responsive design approaches for tablet and mobile
Future gazing: Learn how interface design may change in the face of emerging technology, such as voice control and the Internet of Things (IoT) and consider a world of zero user interface
Making the case for UX
Making the case for UX: Find out how to make a compelling argument for UX design in your company
Introducing UX use: Learn techniques that will help organizations take their first steps in embracing a user-experience design approach
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Class schedule & times
Class schedule & times
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Angela has over 11 years of experience helping individuals and businesses to create human-centered digital products and services that attract loyal customers.
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.
Tim has worked in user-based design for the last 23 years. He’s watched it emerge and evolve from Usability into today’s UX. Working with teams from London to Sydney, he’s built successful UX-driven websites, apps, and multimedia for clients including Diesel Clothing, EA Sports, Jameson Whiskey, Mercedes Benz, The Nature Conservancy, Nissan, South African Airways, and Virgin Mobile Australia. Currently, he splits his time between South Africa, Kenya, and Zanzibar, helping clients in the UK, Europe, and Africa define, refine, and tell their stories with thoughtful UX, UI Design, and writing.
Zeltonique is an experienced product & UX designer, with experience working with a large selection of well-known brands and startups. Zeltonique specializes in helping companies articulate their product offering and package in a way that makes clear sense online. A master of user journeys and work flows. Zeltonique is fantastic at distilling the latest product management & user experience know-how in concise, practical terms.
Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.
Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
How many other attendees will there be?
Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from firstname.lastname@example.org, so please ensure you add this email address to your safe contacts.
What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
Will the same trainer be leading each module?
Yes, the same trainer will run each of the classes related to this online course.
You are booking on
Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT
4 classes in total / 2 weeks of instructor-led learning
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Experience training over 15,000 customers to-date