Get to grip with LinkedIn Recruitment Intensive.


Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% trainer-led

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Early bird price:
$665 $785
United States (US) USD

Course overview

This intensive online course is specifically designed for recruiters and HR professionals looking to maximize use of LinkedIn to recruit top talent. Learn from industry best practice and get-up-to-speed on the latest LinkedIn developments to drive real results.

Key learning benefits

  • Recruit top talent

    Develop market-leading understanding of LinkedIn

  • Drive job ad applications

    Expert guidance on getting the most out of LinkedIn advertising

  • Keep ahead of the competition

    Benchmark against industry best practice

Online course format

100% live & trainer-led

This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.

Participative group exercises

Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.

One-to-one mentorship

Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.

Course program overview

Course program overview

This dedicated LinkedIn recruitment online course will help you get to grips with the multitude of ways LinkedIn can propel the recruitment process.

Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt. Master LinkedIn Advertising to dramatically boost job applications.
Tried-and-tested LinkedIn techniques will be covered in depth, utilizing the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the two focused classes ready to maximize the opportunity LinkedIn presents to fast track the recruitment process and drive top results.

Class 1

Class 1

  • LinkedIn specialist insight

    Demographics: Insight into LinkedIn’s user base and usage rates across Britain
    Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment

  • LinkedIn recruitment strategy

    Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
    Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs

  • LinkedIn profile pages

    Company strategy: Developing a coherent strategy of best practice across your employee base
    Network visibility: How to engage a targeted network of contacts on an ongoing basis

  • Growing your connections

    Current contacts: Extend your network easily across your email contacts
    Advanced search: Locate targeted industry professionals to connect with
    Offline marketing: Guidance on publicizing your LinkedIn presence offline
    Company engagement: Best practice for engaging companies and spurring them to join your network
    Requests for introductions: Advice on maximizing use of LinkedIn referrals

  • LinkedIn network engagement

    Timing: Planning your activity around when industry professionals are most active on LinkedIn
    Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
    Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill

  • LinkedIn company pages

    Setting up: Establishing a branded LinkedIn Page presence effectively
    Google: Optimizing your LinkedIn Page for search engines
    Online video: Integrate video into your Company Page to boost engagement levels
    User accounts: How to manage set-up of personal and company profile accounts for the long-term
    Status updates: Target your updates by company size, industry, job function, seniority or geography

  • LinkedIn recruitment content strategy

    Employee decision-making process: Understanding the role of social content in driving final decision
    Recruitment content attributes: Research insight into content characteristics that generate attention
    Value proposition: How to set a proposition that appeals to your target candidate
    Value proposition canvas: Framework for setting your own content strategy
    Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
    Content calendar: How to build a working content plan to boost efficiency and drive results
    Content type: How to best plan your mix of copy, image, video and other multimedia content
    Post frequency: Best practice for planning the number of posts per day
    Post scheduling: Priority times to post to maximize engagement

Class 2

Class 2

  • LinkedIn candidate outreach

    LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
    Message content: Topics and message themes to deliver best response
    Event promotion: How to maximize exposure of your recruitment events across LinkedIn
    Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
    Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
    LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
    LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds

  • LinkedIn groups - setting up your own

    Focus topic: Researching and determining a topic for your group to maximize results
    Open or closed group?: Guidance on best practice
    Blocking individuals: How to prevent competitors joining your group
    Search visibility: How to ensure maximum visibility in LinkedIn and Google
    Growing membership: Proven techniques for organically growing a targeted community
    Discussions: Instigating and managing LinkedIn Group discussions
    Group announcements: Best practice use of email announcements to your group members
    Group management: Designating admin responsibilities across your team

  • LinkedIn groups - 3rd party groups

    Selecting groups to join: How to best focus your time to drive most results
    Popular discussions: Target the most active activity within a group for most visibility
    Starting a discussion: Prepping a new discussion topic that adds value and generates debate
    Top influencer: How to become one of the most valued participants in a group
    Group analytics: Maximize LinkedIn’s detailed stats on group activity, demographics and growth

  • LinkedIn mail

    Best practice: How to best use LinkedIn’s email messaging function to engage candidates
    Message content: Topics and message themes to deliver best response
    Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
    LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

  • LinkedIn pulse

    Full overview: Understand the full workings of LinkedIn’s personalized news service
    LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
    Content optimization: How to ensure your news ranks highly in LinkedIn Today
    Social influence: Best practice of LinkedIn Today to engage your network

  • LinkedIn advertising

    Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
    Professional targeting: Target professionals based upon industry field, job title, location and company
    Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
    Split-testing: Best practice for maximizing ROI
    Budgeting: Outline of cost structure and tips for minimizing spend

  • LinkedIn recruiter

    Premium subscriptions: Full overview and recommendations for different levels of signup
    LinkedIn Recruiter: Technical overview on features and advice on whether to sign-up

  • LinkedIn recruitment analytics

    Metrics for success: Tried-and-tested metrics for measuring social recruitment results
    Google Analytics: Advanced techniques to track web traffic and page views
    Competitor benchmarking: How to gauge your performance with your key competitors and wider industry


Upcoming dates

Upcoming dates

Display class times in

Oct 20 – Oct 22
Wednesday - Friday
11:00 - 13:30
$665 $785
Nov 24 – Nov 26
Wednesday - Friday
11:00 - 13:30
$665 $785

Class schedule & times

Class schedule & times

Display class times in

Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30



Courtney Larvadain

Courtney is a social media consultant, professor and founder of a digital content and social media marketing firm. She is VP of an association focusing on advancing women in digital media, and is on the National Association of Women Business Owners.


Graham Lee

Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.



  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • How many other attendees will there be?

    Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • What communications will I receive before the course?

    As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from, so please ensure you add this email address to your safe contacts.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    Yes, the same trainer will run each of the classes related to this online course.

You are booking on


LinkedIn Recruitment Intensive

Monday + Wednesday / 11:00 EST - 13:30 EST

2 classes in total / 1 week of instructor-led learning

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    Experience training over 15,000 customers to-date

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