Get to grip with LinkedIn Marketing & Advertising Intensive.

 ONLINE COURSE

Delivered Live!

  • 4 x 1½ hour live sessions

  • 6 hours total learning time

  • 100% trainer-led

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Early bird price:
$1,595 $1,875
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Course overview

Give yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This focused online course will provide you with both a clear vision for your LinkedIn marketing & advertising strategy and the knowledge to implement it.

Key learning benefits

  • Create an industry-leading company page

    Master the latest tactics and tools to build your presence

  • Find your audience

    Build a robust understanding of LinkedIn’s ad targeting options

  • Maximize visibility of your updates

    Discover LinkedIn content strategy best practice

  • Boost your LinkedIn ads strategy

    Learn tried-and-test campaign strategy frameworks

  • Advanced analytics

    Measure the success of your LinkedIn campaigns

Online course format

100% live & trainer-led

This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.

Participative group exercises

Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.

One-to-one mentorship

Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.

Course program overview

Course program overview

LinkedIn has become the go-to platform for B2B marketers, providing a wide range of tech tools, solutions and tactics to savvy marketers. This online course will arm you with all the latest organic & paid opportunities available to you.

Gain expert guidance on establishing and managing company pages; broaden your reach through the use of groups. Measure success with LinkedIn’s analytics tools.
Learn how to develop an effective advertising strategy. Master LinkedIn’s targeting tools. Discover the ins and outs of advertising through sponsored updates, adverts and InMail messages.

Book this course to take your LinkedIn marketing & advertising to an advanced level. Cut through the social media hype and build a LinkedIn marketing program that delivers real results.

Class 1: LinkedIn ‘Owned’ Strategy & Growing a Targeted Network

Class 1: LinkedIn ‘Owned’ Strategy & Growing a Targeted Network

  • LinkedIn Strategy

    Business opportunity: Understanding the business case for LinkedIn marketing
    LinkedIn strategy: A LinkedIn marketing strategy framework
    Audience targeting: Segmenting your target audience to reach on LinkedIn

  • LinkedIn Profile Pages

    Best practice set-up: Optimizing your profile photo, headline and summary section for best results
    Company-wide profile strategy: Developing best practice across your employee base
    LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform

  • Building a Targeted Network

    Benefits of building a targeted network: Understanding the business benefits of growing a targeted community
    How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network

  • LinkedIn Search

    LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience
    Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry
    Advanced search: Full overview of LinkedIn’s search filters and premium features

  • LinkedIn Messaging

    Best practice: How to best use LinkedIn’s email messaging function to engage your network
    Message content: Topics and message themes to deliver best response
    Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue
    LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

Class 2: LinkedIn Company Pages, Groups & Analytics

Class 2: LinkedIn Company Pages, Groups & Analytics

  • LinkedIn Company Pages

    Establishing a presence: Setting up a branded LinkedIn company presence effectively
    Company page administration: Managing your company page admin rights on an ongoing basis
    Showcase pages: How to best setup and manage on an ongoing basis
    LinkedIn applications: Full overview of all apps to boost effectiveness of your page

  • Company Page Updates

    Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography
    Multimedia content: Best practice on integrating rich content into your updates
    Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds
    Company update analytics: Full guidance on the metrics to watch to gauge performance

  • Growing a LinkedIn Company Page Following

    Active employee involvement: How to ensure consistent associations between your employees and your company page
    Employee promotion: Company-wide strategy for employee base to promote company updates
    Convert customers to followers: How to integrate your page into your wider customer communications
    Multi-channel promotion: Advanced tips and tricks to promote your company page

  • LinkedIn Pulse

    Full overview: Understand the full workings of LinkedIn’s personalized news service
    LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds

  • LinkedIn Groups

    Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups
    Promoting your group: Proven techniques for organically growing a targeted community
    Group announcements: Best practice use of email announcements to your group members
    Group management: Designating admin responsibilities across your team
    3rd party LinkedIn Groups: How to select groups to join and best practice engagement

  • LinkedIn Analytics

    What does success look like? Case study examples to gauge relative success levels with industry peers
    Analytics framework: Full outline of tools and metrics available to you to track results
    LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool
    Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric
    Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool

  • Subscription Packages

    Premium subscriptions: Full overview and recommendations for different levels of sign-up

Class 3: LinkedIn Paid Strategy, Targeting & Ad Types

Class 3: LinkedIn Paid Strategy, Targeting & Ad Types

  • LinkedIn Advertising Introduction

    LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments
    Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction
    Self-service platform: Run through of key features

  • LinkedIn Advertising Strategy

    Business opportunity: Understanding the different business cases for LinkedIn advertising
    LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising

  • LinkedIn Ad Targeting

    Professional targeting: Best practice targeting, based upon industry field, job title, location and company
    Audience size: Recommendations for best performing audience sizes to target ads to
    Location targeting: How to target your ads to specific locations while maintaining optimum results
    Company targeting: Making the most of LinkedIn’s unique targeting feature
    Industry targeting: How to focus your advertising efforts on a particular vertical industry sector
    Job title, function & seniority: Understanding the specific nuances of each targeting option
    Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age

  • Sponsored Ads

    Technical overview: Understanding the mechanics of Sponsored Ads
    Best practice: Detailed checklist for driving top performance levels

  • Sponsored Updates

    Technical overview: Understanding the mechanics of promoted posts
    Best practice: Detailed checklist for driving top performance levels
    Content strategy: Content tips to increase engagement results and overall visibility levels

  • Sponsored InMails

    Budgeting: Guidance on building a model that fits to the relatively high per send cost
    Best practice: Detailed checklist for driving top performance levels
    Content strategy: Content tips to increase engagement results and overall visibility levels

Class 4: LinkedIn Ads Creative, Budgeting & Analytics

Class 4: LinkedIn Ads Creative, Budgeting & Analytics

  • LinkedIn Ad Copy

    Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
    Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
    Tone of voice: How to establish and maintain your brand tone of voice

  • LinkedIn Ad Design

    Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions
    Ad design best practice: Detailed checklist to drive results from your ad designs

  • Budgeting

    CPC Vs CPM: Scenario planning for best use of each budgeting method
    Big management: Best practice advice on bidding above “suggested range” to gain increased impressions
    Bid strategy: How to best budget your ad spend and forecast results
    CTR optimization: Expert advice on what CTR you should be aiming for
    Daily budgets: Recommendations for setting daily budgets to optimize performance

  • LinkedIn Advertising Analytics

    LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool
    What does success look like? Case study examples to gauge relative success levels with industry peers
    Analytics framework: Full outline of tools and metrics available to you to track results

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Upcoming dates

Upcoming dates

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Jun 05 – Jun 14
Wednesday - Friday
08:00 - 09:30
$1,595 $1,875
Jul 24 – Aug 02
Wednesday - Friday
08:00 - 09:30
$1,595 $1,875

Class schedule & times

Class schedule & times

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Trainers

Trainer

Irma Karsten

A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She is currently a digital strategist and digital marketing and social media trainer. In this role, she serves as an avid trainer and facilitator for all things digital and marketing related. Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all social media platforms and across all industries. She specialises in marketing strategy, social media marketing, digital marketing foundation courses (e.g. Google and email marketing) as well as CRM and sales training. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Lead Trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.

FAQ

FAQ

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • How many other attendees will there be?

    Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • What communications will I receive before the course?

    As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from events@digiteers.co, so please ensure you add this email address to your safe contacts.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    Yes, the same trainer will run each of the classes related to this online course.

You are booking on

Booking

LinkedIn Marketing & Advertising Intensive
on

Wednesdays + Fridays / 08:00 GMT - 09:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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    Trusted & Proven

    Experience training over 15,000 customers to-date

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