Our online Google Analytics Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.
Key learning benefits
Measure and report meaningful insights
Make the case for Google Analytics as a driver of business performance
Build an effective analytics strategy
Integrate GA into the heart of your digital marketing strategy
Identify your audience
Discover who visits your site, what drives them and harness the data to lift ROI
Online course format
100% live & trainer-led
This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
Course program overview
Course program overview
This online course is ideal for you if you already use Google Analytics, but want to leverage the tool’s full power to measure and understand the impact of your online activities.
Gain a deep understanding of what Google Analytics enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a Google Analytics’ strategy that works for your business and how to mine the data for key insights that will help boost your online operations.
Web analytics overview
What is web analytics? How can it help you discover new opportunities?
Understand the business benefits: Learn how to use the latest trends in web analytics reporting
How to create a web analytics plan
Discover how to recognize the metrics that matter to your activities.
Find out how to build a framework: Identify and set well-targeted segments, KPIs and objectives
Introduction to Google Analytics
Explore how Google Analytics functions: Receive a detailed rundown of its features
Key guidance: Find out how to set up new accounts, management permissions and user-based options
Gain better insights: Learn how to track the information that’s important to you and how filter the data
Bring your skillset up to date: Review recent changes to the tool’s interface and discover where you can get instant help with list of useful online resources
Where Google Analytics fits in
Examine the difference between Google Analytics and Universal Analytics: Find out which is right for you.
How cookies and tracking codes work: Understand the fundamentals of how GA tracks data
Introduction to Google Analytics 4
Get up-to-speed: Knowledge to upgrade to Google Analytics 4
Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4
Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data
Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions
Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics
Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage
Filter data by specific parameters: Explore this feature to uncover more insight
Become a power user Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks
User Flow charts: Discover how to visualize customer journeys through your site
Gain a solid understanding of acquisition reports: Why user, pageview and session reports are important, plus find out how unique pageviews reveal the most popular content on your site
Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data
Drill down into acquisition data: How mediums, channels and sources can help
Find out more about referrals: Including those from social and ad platforms
Social Users’ Flow: Unlock the importance of this report.
Discover how to manage campaigns: Full step-by-step guidance
Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits
Determine where visitors arrive and leave your site: Discover the landing page and exit page reports
Locate slow-loading content: Plus explore ways to fix it
Tracking personally identifiable information: Examine the risks
Monitor specific events: Find how to use customized tracking
Group pages: Learn how to put related pages together to report on them
Site Search: Gain detailed insight into this underrated report
In-depth review of conversion reporting
Set up, track and report on goals: Full run-through
Discover the different types of funnel reports: Plus when you should use them
Boost your conversion rate: Find out how with Google Analytics page reports
Explore advanced methodologies: Including conversion pathways and attribution modeling
Custom metrics and dimensions: Examine how to create reports that work for you
Identify the benefits of tracking Virtual Page views: And when they should be preferred over tracking Events
How to generate and share reports
Understand the principles behind best-practice reporting methodologies
Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice
Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard
How to leverage segmentation and remarketing
Segment your data: in a meaningful way: Proven tips and techniques
Basic segmentation: Explore Google Analytics’ standard segmentation options
Realize the benefits of using custom segments: Find out how to use your own and share other people’s
Target visitors for remarketing: How to use segmentation to bring back potential leads
Reporting and communication
Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business
Automation: Find out how to automate the reports that you need
Make generating reports easier: Rundown of third-party apps and dashboard tools
Troubleshooting how Google Analytics is implemented
Discover common implementation problems: Plus how to solve issues like account misconfiguration and tracking code bugs
Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates
Tools of the trade: Help diagnose and fix implementation problems
Smart ways to use Google Tag Manager
Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple Google Analytics’ tags
Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs
How to get the most out of Google Data Studio
Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data
The future of Google Analytics
Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon
Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further
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Class schedule & times
Class schedule & times
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Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Sonja Crystal Williams
Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She is currently a digital strategist and digital marketing and social media trainer. In this role, she serves as an avid trainer and facilitator for all things digital and marketing related. Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all social media platforms and across all industries. She specialises in marketing strategy, social media marketing, digital marketing foundation courses (e.g. Google and email marketing) as well as CRM and sales training. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Keisha is an accomplished digital marketing and CRM specialist with over 20 years’ experience gained from working on several well-loved brands across multiple industries. Her specialties are consumer journey mapping, data led digital marketing and CRM strategy and insight driven reporting. She values the power of relationships and results driven work. She knows her steak tarter from her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a crazy cat lady (not yet anyway).
Luke Hay is a UK-based UX and Analytics Consultant and trainer who’s been working with websites since the 1990s.He prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps. Luke has been running a variety of training sessions for companies and agencies of all types and sizes since 2012. He also runs workshops and training for a range of different groups and clients. Luke is the author of Researching UX: Analytics, a book about taking an 'analytics first' approach to UX projects.
Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.
Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.
Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
How many other attendees will there be?
Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from firstname.lastname@example.org, so please ensure you add this email address to your safe contacts.
What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
Will the same trainer be leading each module?
Yes, the same trainer will run each of the classes related to this online course.
You are booking on
Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT
4 classes in total / 2 weeks of instructor-led learning
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Trusted & Proven
Experience training over 15,000 customers to-date