Course overview
Our online Google Analytics Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.
Key learning benefits
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Measure and report meaningful insights
Make the case for Google Analytics as a driver of business performance
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Build an effective analytics strategy
Integrate GA into the heart of your digital marketing strategy
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Identify your audience
Discover who visits your site, what drives them and harness the data to lift ROI
Online course format
100% live & trainer-led
This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
Course program overview
Course program overview
This online course is ideal for you if you already use Google Analytics, but want to leverage the tool’s full power to measure and understand the impact of your online activities.
Gain a deep understanding of what Google Analytics enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a Google Analytics’ strategy that works for your business and how to mine the data for key insights that will help boost your online operations.
Class 1
Class 1
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Web analytics overview
What is web analytics? How can it help you discover new opportunities?
Understand the business benefits: Learn how to use the latest trends in web analytics reporting -
How to create a web analytics plan
Discover how to recognize the metrics that matter to your activities.
Find out how to build a framework: Identify and set well-targeted segments, KPIs and objectives -
Introduction to Google Analytics
Explore how Google Analytics functions: Receive a detailed rundown of its features
Key guidance: Find out how to set up new accounts, management permissions and user-based options
Gain better insights: Learn how to track the information that’s important to you and how filter the data
Bring your skillset up to date: Review recent changes to the tool’s interface and discover where you can get instant help with list of useful online resources -
Where Google Analytics fits in
Examine the difference between Google Analytics and Universal Analytics: Find out which is right for you.
How cookies and tracking codes work: Understand the fundamentals of how GA tracks data -
Introduction to Google Analytics 4
Get up-to-speed: Knowledge to upgrade to Google Analytics 4
Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4
Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data
Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions
Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics
Class 2
Class 2
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Audience analytics
Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage
Filter data by specific parameters: Explore this feature to uncover more insight
Become a power user Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks
User Flow charts: Discover how to visualize customer journeys through your site -
Acquisition reporting
Gain a solid understanding of acquisition reports: Why user, pageview and session reports are important, plus find out how unique pageviews reveal the most popular content on your site
Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data
Drill down into acquisition data: How mediums, channels and sources can help
Find out more about referrals: Including those from social and ad platforms
Social Users’ Flow: Unlock the importance of this report.
Discover how to manage campaigns: Full step-by-step guidance -
Behavior reporting
Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits
Determine where visitors arrive and leave your site: Discover the landing page and exit page reports
Locate slow-loading content: Plus explore ways to fix it
Tracking personally identifiable information: Examine the risks
Monitor specific events: Find how to use customized tracking
Group pages: Learn how to put related pages together to report on them
Site Search: Gain detailed insight into this underrated report
Class 3
Class 3
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In-depth review of conversion reporting
Set up, track and report on goals: Full run-through
Discover the different types of funnel reports: Plus when you should use them
Boost your conversion rate: Find out how with Google Analytics page reports
Explore advanced methodologies: Including conversion pathways and attribution modeling -
Customized tracking
Custom metrics and dimensions: Examine how to create reports that work for you
Identify the benefits of tracking Virtual Page views: And when they should be preferred over tracking Events -
How to generate and share reports
Understand the principles behind best-practice reporting methodologies
Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice
Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard
Class 4
Class 4
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How to leverage segmentation and remarketing
Segment your data: in a meaningful way: Proven tips and techniques
Basic segmentation: Explore Google Analytics’ standard segmentation options
Realize the benefits of using custom segments: Find out how to use your own and share other people’s
Target visitors for remarketing: How to use segmentation to bring back potential leads -
Reporting and communication
Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business
Automation: Find out how to automate the reports that you need
Make generating reports easier: Rundown of third-party apps and dashboard tools -
Troubleshooting how Google Analytics is implemented
JavaScript: Get an overview of how Google Analytics uses it to track pageviews
Discover common implementation problems: Plus how to solve issues like account misconfiguration and tracking code bugs
Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates
Tools of the trade: Help diagnose and fix implementation problems -
Smart ways to use Google Tag Manager
Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple Google Analytics’ tags
Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs -
How to get the most out of Google Data Studio
Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data
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The future of Google Analytics
Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon
Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further
Upcoming dates
Upcoming dates
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Class schedule & times
Class schedule & times
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Trainers
FAQ
FAQ
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Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
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How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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How many other attendees will there be?
Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
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What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from events@digiteers.co, so please ensure you add this email address to your safe contacts.
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What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
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When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
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Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
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Will the same trainer be leading each module?
Yes, the same trainer will run each of the classes related to this online course.
You are booking on
Booking
Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT
4 classes in total / 2 weeks of instructor-led learning
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Money Back Guarantee
7 day money-back guarantee on all purchases
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Secure Checkout
SSL Encryption ensures your details are safe
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Trusted & Proven
Experience training over 15,000 customers to-date