Get to grip with Google Analytics Intensive.

ONLINE COURSE

Delivered Live!

  • 4 x 2½ hour live sessions

  • 10 hours total learning time

  • 100% trainer-led

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$1,345 $1,575
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Course overview

Our online Google Analytics Intensive course enables you to gain revealing and measurable insights into your online performance. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Key learning benefits

  • Measure and report meaningful insights

    Make the case for Google Analytics as a driver of business performance

  • Build an effective analytics strategy

    Integrate GA into the heart of your digital marketing strategy

  • Identify your audience

    Discover who visits your site, what drives them and harness the data to lift ROI

Online course format

100% live & trainer-led

This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.

Participative group exercises

Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.

One-to-one mentorship

Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.

Course program overview

Course program overview

This online course is ideal for you if you already use Google Analytics, but want to leverage the tool’s full power to measure and understand the impact of your online activities.

Gain a deep understanding of what Google Analytics enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a Google Analytics’ strategy that works for your business and how to mine the data for key insights that will help boost your online operations.

Class 1

Class 1

  • Web analytics overview

    What is web analytics? How can it help you discover new opportunities?
    Understand the business benefits: Learn how to use the latest trends in web analytics reporting

  • How to create a web analytics plan

    Discover how to recognize the metrics that matter to your activities.
    Find out how to build a framework: Identify and set well-targeted segments, KPIs and objectives

  • Introduction to Google Analytics

    Explore how Google Analytics functions: Receive a detailed rundown of its features
    Key guidance: Find out how to set up new accounts, management permissions and user-based options
    Gain better insights: Learn how to track the information that’s important to you and how filter the data
    Bring your skillset up to date: Review recent changes to the tool’s interface and discover where you can get instant help with list of useful online resources

  • Where Google Analytics fits in

    Examine the difference between Google Analytics and Universal Analytics: Find out which is right for you.
    How cookies and tracking codes work: Understand the fundamentals of how GA tracks data

  • Introduction to Google Analytics 4

    Get up-to-speed: Knowledge to upgrade to Google Analytics 4
    Gain a full grasp: A solid foundation to apply the tools in Universal Analytics to Google Analytics 4
    Connect the dots: Gain the skills to integrate Universal Analytics data with Google Analytics 4 data
    Incisive Insight: How to interpret Google Analytics 4 data to make relevant business decisions
    Migration: Best practices for migrating over to Google Analytics 4 from Universal Analytics

Class 2

Class 2

  • Audience analytics

    Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage
    Filter data by specific parameters: Explore this feature to uncover more insight
    Become a power user Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks
    User Flow charts: Discover how to visualize customer journeys through your site

  • Acquisition reporting

    Gain a solid understanding of acquisition reports: Why user, pageview and session reports are important, plus find out how unique pageviews reveal the most popular content on your site
    Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data
    Drill down into acquisition data: How mediums, channels and sources can help
    Find out more about referrals: Including those from social and ad platforms
    Social Users’ Flow: Unlock the importance of this report.
    Discover how to manage campaigns: Full step-by-step guidance

  • Behavior reporting

    Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits
    Determine where visitors arrive and leave your site: Discover the landing page and exit page reports
    Locate slow-loading content: Plus explore ways to fix it
    Tracking personally identifiable information: Examine the risks
    Monitor specific events: Find how to use customized tracking
    Group pages: Learn how to put related pages together to report on them
    Site Search: Gain detailed insight into this underrated report

Class 3

Class 3

  • In-depth review of conversion reporting

    Set up, track and report on goals: Full run-through
    Discover the different types of funnel reports: Plus when you should use them
    Boost your conversion rate: Find out how with Google Analytics page reports
    Explore advanced methodologies: Including conversion pathways and attribution modeling

  • Customized tracking

    Custom metrics and dimensions: Examine how to create reports that work for you
    Identify the benefits of tracking Virtual Page views: And when they should be preferred over tracking Events

  • How to generate and share reports

    Understand the principles behind best-practice reporting methodologies
    Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice
    Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard

Class 4

Class 4

  • How to leverage segmentation and remarketing

    Segment your data: in a meaningful way: Proven tips and techniques
    Basic segmentation: Explore Google Analytics’ standard segmentation options
    Realize the benefits of using custom segments: Find out how to use your own and share other people’s
    Target visitors for remarketing: How to use segmentation to bring back potential leads

  • Reporting and communication

    Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business
    Automation: Find out how to automate the reports that you need
    Make generating reports easier: Rundown of third-party apps and dashboard tools

  • Troubleshooting how Google Analytics is implemented

    JavaScript: Get an overview of how Google Analytics uses it to track pageviews
    Discover common implementation problems: Plus how to solve issues like account misconfiguration and tracking code bugs
    Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates
    Tools of the trade: Help diagnose and fix implementation problems

  • Smart ways to use Google Tag Manager

    Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple Google Analytics’ tags
    Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs

  • How to get the most out of Google Data Studio

    Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data

  • The future of Google Analytics

    Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon
    Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further

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Upcoming dates

Upcoming dates

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Nov 30 – Dec 09
Tuesday - Thursday
16:00 - 18:30
$1,345 $1,575
Jan 18 – Jan 27
Tuesday - Thursday
16:00 - 18:30
$1,345 $1,575

Class schedule & times

Class schedule & times

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Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Trainer

Irma Karsten

A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She is currently a digital strategist and digital marketing and social media trainer. In this role, she serves as an avid trainer and facilitator for all things digital and marketing related. Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all social media platforms and across all industries. She specialises in marketing strategy, social media marketing, digital marketing foundation courses (e.g. Google and email marketing) as well as CRM and sales training. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Trainer

Keisha Mayhew-Ferreira

Keisha is an accomplished digital marketing and CRM specialist with over 20 years’ experience gained from working on several well-loved brands across multiple industries. Her specialties are consumer journey mapping, data led digital marketing and CRM strategy and insight driven reporting.  She values the power of relationships and results driven work. She knows her steak tarter from her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a crazy cat lady (not yet anyway).

Trainer

Luke Hay

Luke Hay is a UK-based UX and Analytics Consultant and trainer who’s been working with websites since the 1990s.He prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps. Luke has been running a variety of training sessions for companies and agencies of all types and sizes since 2012. He also runs workshops and training for a range of different groups and clients. Luke is the author of Researching UX: Analytics, a book about taking an 'analytics first' approach to UX projects.

Trainer

Graham Lee

Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.

Lead Trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.

FAQ

FAQ

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • How many other attendees will there be?

    Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • What communications will I receive before the course?

    As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from events@digiteers.co, so please ensure you add this email address to your safe contacts.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    Yes, the same trainer will run each of the classes related to this online course.

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Google Analytics Intensive
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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Get the full course syllabus