Our online Digital Product Management Intensive course enables you to successfully build your digital products and bring them to market. Gain expert, industry-specific advice that helps you to manage every stage of development from initial planning to product launch.
Key learning benefits
Roadmap your product’s route to market
Develop successful products that satisfy your target customers’ requirements
Construct a realistic business model
Discover tools and techniques to build effective business models and price structures
Learn best-practice UX techniques
Keep your customers’ needs at the heart of your product development
Online course format
100% live & trainer-led
This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
Course program overview
Course program overview
This four-part online course is designed for product managers and anyone launching a new digital product. Full of easy-to-follow advice, it will guide you through the necessary steps to manage the development life cycle your digital product.
Discover how to use Agile, incremental delivery methods to help your product capture the attention of early adopters and evolve according to real user requirements.
Gain vital insights into UX design principles and learn how to apply them to ensure that your users’ needs remain at the core of your product. Find out how to use wireframes and other prototyping systems to test functionality and interfaces.
Learn to use roadmaps that can keep development on target and how to build a strong business model and set prices, so that your product sells.
Introduction to product management
What’s the force behind your product? Explore the difference between product and market orientation and find out how to choose the best option for you
Developing customer focus: Learn how to identify your customers’ needs and turn them into product features
Understanding risk: Discover how to identify and manage risk in the development process
Product manager role and responsibilities
Defining a product manager’s role: Explore a product manager’s role and understand his or her responsibilities
What makes a good product manager? Discover what makes a good product manager, including the characteristics needed to carry out an orderly development process
Product development stages
How to develop your product: Examine the stages of a product’s development lifecycle
Product development framework: Understand the requirements for each stage
Product development methods: Discover proven techniques for bringing a product to the market
Identifying your customers
Targeting your customers: Learn methods to help you identify your ideal customers
Researching customers: Find out why customer research is crucial to understanding your audience’s needs and expectations
Proven research methods: Discover industry best-practice approaches for analyzing user behavior
Focus groups and interviews: Examine how to organize focus groups and conduct interviews that unlock revealing insights
Building user personas: Learn how to create user personas that embody your audience’s needs and expectations
Checking product viability
Product validity: Discover how to check that your product fulfils its intended purpose
Market validity: Learn to identify whether your product is viable and will succeed in penetrating the market
The importance of Minimum Viable Products: Understand the importance of creating a MVP that satisfies the basic needs of your target audience
Building Minimum Viable Products: Learn the process that underpins the creation of an MVP and how to develop it through subsequent incremental releases
Building a business model
Structuring business plans: Find out how to create a framework for your business plan
Business plan components: Explore the elements that form the base of any business model
Choosing a business plan model: Identify different business models and which is best for you
Researching the market
Competitor analysis techniques: Discover methods that enable you to analyze a competitor’s product and concepts
Charting competitor differences: Learn how to plot your competitors’ offerings and compare them with your own
Finding the gap in the market: Find out how to use tools to gauge the size of your business opportunity
Choosing a strategy: Understand the importance of having a competitive strategy and which one is right for you
User experience planning
Introduction to UX principles: Identify why UX design should be a key element in your design
Connecting UX and business goals: Find out how to build a user-focused product that is aligned to your business goals
User experience design principles
UX checks: Take away an essential UX checklist that you can quickly use to check your design
Leveraging experience: Discover how following standard interfaces makes your product easier to use
The importance of logic: Learn to apply visual logic to your designs
Coming soon: Look beyond desktop and mobile and consider how voice control and IoT alter traditional design concepts
Writing user stories
Building user stories: Find out how to create user stories to illustrate who your customers are, what they want and how they will interact with your site to achieve their goals
Wireframing and storyboarding
Power of prototyping: Explore the concept of wireframes and paper prototyping and learn how to use these methods to iron out design issues early in the development process
Using storyboards: Find out how to use storyboards to develop easy-to-communicate visual representation of user stories
Information architecture planning
The importance of IA: Discover the importance of planning how your information is structured
Building IA: Find out how users, goals and context all play a part in shaping IA
Building a roadmap
Adding milestones: Learn how to break your product’s development into discrete phases and create a realistic timeline
Are you ready to launch? Find out how to create a pre-launch checklist
Product fit – before and after: Discover how to assess how a product’s fit within the market prior to release and how to evaluate and react to actual market feedback after release
Roadmap tools: Identify applications that can help you build a development roadmap and track your progress along it
Developing your product
What is Agile development? Explore the principles of Agile product development
Product development steps: Learn the production stages that are common to all developments
Phased rollout: Find out why incremental delivery works
Which Agile approach? Examine different Agile methodologies, including Scrum and Kanban, and decide which best suits your project
Development hazards: Learn to avoid common development pitfalls
Testing your product
Crucial metrics and KPIs: Learn what to measure when testing your product
Testing methodologies: Explore different testing methods, including heuristic evaluation, A/B split-testing, and usability studies to find the best way to assess your product
Setting your price
Price frameworks: Learn how to establish a customer-centric financial model
Gauging the market: Find out how to evaluate pricing model options, anticipate consumer demand and make revenue predictions
Building product presentations: Find out exactly how to structure your presentations to achieve the result you want
Perfect product pitches: Learn how to pitch your product successfully to different stakeholders
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Class schedule & times
Class schedule & times
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Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.
Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.
Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
How many other attendees will there be?
Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from firstname.lastname@example.org, so please ensure you add this email address to your safe contacts.
What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
Will the same trainer be leading each module?
Yes, the same trainer will run each of the classes related to this online course.
You are booking on
Wednesdays + Fridays / 16:00 GMT - 18:30 GMT
4 classes in total / 2 weeks of instructor-led learning
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Experience training over 15,000 customers to-date