Get to grip with Digital Product Management Intensive.

 ONLINE COURSE

Delivered Live!

  • 4 x 2½ hour live sessions

  • 10 hours total learning time

  • 100% trainer-led

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Early bird price:
$1,345 $1,575
United States (US) USD
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Course overview

Our online Digital Product Management Intensive course enables you to successfully build your digital products and bring them to market. Gain expert, industry-specific advice that helps you to manage every stage of development from initial planning to product launch.

Key learning benefits

  • Roadmap your product’s route to market

    Develop successful products that satisfy your target customers’ requirements

  • Construct a realistic business model

    Discover tools and techniques to build effective business models and price structures

  • Learn best-practice UX techniques

    Keep your customers’ needs at the heart of your product development

Online course format

100% live & trainer-led

This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.

Participative group exercises

Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.

One-to-one mentorship

Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.

Course program overview

Course program overview

This four-part online course is designed for product managers and anyone launching a new digital product. Full of easy-to-follow advice, it will guide you through the necessary steps to manage the development life cycle your digital product.

Discover how to use Agile, incremental delivery methods to help your product capture the attention of early adopters and evolve according to real user requirements.
Gain vital insights into UX design principles and learn how to apply them to ensure that your users’ needs remain at the core of your product. Find out how to use wireframes and other prototyping systems to test functionality and interfaces.

Learn to use roadmaps that can keep development on target and how to build a strong business model and set prices, so that your product sells.

Class 1

Class 1

  • Introduction to product management

    What’s the force behind your product? Explore the difference between product and market orientation and find out how to choose the best option for you
    Developing customer focus: Learn how to identify your customers’ needs and turn them into product features
    Understanding risk: Discover how to identify and manage risk in the development process

  • Product manager role and responsibilities

    Defining a product manager’s role: Explore a product manager’s role and understand his or her responsibilities
    What makes a good product manager? Discover what makes a good product manager, including the characteristics needed to carry out an orderly development process

  • Product development stages

    How to develop your product: Examine the stages of a product’s development lifecycle
    Product development framework: Understand the requirements for each stage
    Product development methods: Discover proven techniques for bringing a product to the market

Class 2

Class 2

  • Identifying your customers

    Targeting your customers: Learn methods to help you identify your ideal customers
    Researching customers: Find out why customer research is crucial to understanding your audience’s needs and expectations
    Proven research methods: Discover industry best-practice approaches for analyzing user behavior
    Focus groups and interviews: Examine how to organize focus groups and conduct interviews that unlock revealing insights
    Building user personas: Learn how to create user personas that embody your audience’s needs and expectations

  • Checking product viability

    Product validity: Discover how to check that your product fulfils its intended purpose
    Market validity: Learn to identify whether your product is viable and will succeed in penetrating the market
    The importance of Minimum Viable Products: Understand the importance of creating a MVP that satisfies the basic needs of your target audience
    Building Minimum Viable Products: Learn the process that underpins the creation of an MVP and how to develop it through subsequent incremental releases

  • Building a business model

    Structuring business plans: Find out how to create a framework for your business plan
    Business plan components: Explore the elements that form the base of any business model
    Choosing a business plan model: Identify different business models and which is best for you

  • Researching the market

    Competitor analysis techniques: Discover methods that enable you to analyze a competitor’s product and concepts
    Charting competitor differences: Learn how to plot your competitors’ offerings and compare them with your own
    Finding the gap in the market: Find out how to use tools to gauge the size of your business opportunity
    Choosing a strategy: Understand the importance of having a competitive strategy and which one is right for you

Class 3

Class 3

  • User experience planning

    Introduction to UX principles: Identify why UX design should be a key element in your design
    Connecting UX and business goals: Find out how to build a user-focused product that is aligned to your business goals

  • User experience design principles

    UX checks: Take away an essential UX checklist that you can quickly use to check your design
    Leveraging experience: Discover how following standard interfaces makes your product easier to use
    The importance of logic: Learn to apply visual logic to your designs
    Coming soon: Look beyond desktop and mobile and consider how voice control and IoT alter traditional design concepts

  • Writing user stories

    Building user stories: Find out how to create user stories to illustrate who your customers are, what they want and how they will interact with your site to achieve their goals

  • Wireframing and storyboarding

    Power of prototyping: Explore the concept of wireframes and paper prototyping and learn how to use these methods to iron out design issues early in the development process
    Using storyboards: Find out how to use storyboards to develop easy-to-communicate visual representation of user stories

  • Information architecture planning

    The importance of IA: Discover the importance of planning how your information is structured
    Building IA: Find out how users, goals and context all play a part in shaping IA

Class 4

Class 4

  • Building a roadmap

    Adding milestones: Learn how to break your product’s development into discrete phases and create a realistic timeline
    Are you ready to launch? Find out how to create a pre-launch checklist
    Product fit – before and after: Discover how to assess how a product’s fit within the market prior to release and how to evaluate and react to actual market feedback after release
    Roadmap tools: Identify applications that can help you build a development roadmap and track your progress along it

  • Developing your product

    What is Agile development? Explore the principles of Agile product development
    Product development steps: Learn the production stages that are common to all developments
    Phased rollout: Find out why incremental delivery works
    Which Agile approach? Examine different Agile methodologies, including Scrum and Kanban, and decide which best suits your project
    Development hazards: Learn to avoid common development pitfalls

  • Testing your product

    Crucial metrics and KPIs: Learn what to measure when testing your product
    Testing methodologies: Explore different testing methods, including heuristic evaluation, A/B split-testing, and usability studies to find the best way to assess your product

  • Setting your price

    Price frameworks: Learn how to establish a customer-centric financial model
    Gauging the market: Find out how to evaluate pricing model options, anticipate consumer demand and make revenue predictions

  • Stakeholder presentations

    Building product presentations: Find out exactly how to structure your presentations to achieve the result you want
    Perfect product pitches: Learn how to pitch your product successfully to different stakeholders

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Upcoming dates

Upcoming dates

Display class times in

Jan 04 – Jan 13
Monday - Wednesday
11:00 - 13:30
$1,345 $1,575
Feb 10 – Feb 19
Wednesday - Friday
11:00 - 13:30
$1,345 $1,575
Mar 15 – Mar 24
Monday - Wednesday
11:00 - 13:30
$1,345 $1,575

Class schedule & times

Class schedule & times

Display class times in

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

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Class 2

11:00 - 13:30

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Week 2
Class 3

11:00 - 13:30

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Class 4

11:00 - 13:30

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

Week 2
Class 3

11:00 - 13:30

Class 4

11:00 - 13:30

Trainers

Trainer

Diarmad McNally

Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.

Trainer

Graham Lee

Graham has 17-years experience in digital marketing, working with organisations large & small, across the full spectrum of industry sectors. Graham leads the training faculty at Digiteers, in addition to the teams creating & maintaining course content. He's our most senior representative at the company, and has a top-level view on digital strategy that's invaluable for offering insight and advice on your projects.

Lead Trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.

FAQ

FAQ

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • How many other attendees will there be?

    Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.

  • What communications will I receive before the course?

    As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from events@digiteers.co, so please ensure you add this email address to your safe contacts.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    Yes, the same trainer will run each of the classes related to this online course.

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Digital Product Management Intensive
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Wednesdays + Fridays / 11:00 EST - 13:30 EST

4 classes in total / 2 weeks of instructor-led learning

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