This four-part, live, and trainer-led online Digital Marketing Intensive course is ideal for marketeers seeking an introduction into the world of digital marketing campaigns. Quick and easy-to-follow, this course will give you all the essential skills you need to successfully drive your online marketing initiatives and update your marketing know-how.
Key learning benefits
Develop an unbeatable digital strategy
Well-established tactical frameworks
Create Google Ads and social media campaigns
Achieve outstanding marketing and advertising results
Use content rate optimization techniques
Ensure your content drives conversions
Online course format
100% live & trainer-led
This course is formed of a program of live online classes that closely match a classroom experience. Interact in real-time with the expert trainer, and your fellow class participants.
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
Course program overview
Course program overview
Delivered online through a series of four classes, this comprehensive web-based course enables you to take control of your digital marketing campaigns, even if you’re relatively new to the field. Learn how to benefit from traditional email marketing techniques, use SEO to boost your brand’s position in organic search results and harness social media to reinforce your campaign.
This course will teach you everything you need to know about optimizing your conversion rate and how to maximize your ad spend with Google Ads. By the end of the course you will know how to manage your online campaigns and, crucially, how to measure their effectiveness in Google Analytics. If you’re looking for a complete 101 course to digital marketing, this is it.
Digital marketing planning
Digital marketing benefits: Learn how to build new opportunities for your business
Build an effective framework: Support your digital marketing plan
Identify clear goals and find out which KPIs you need to measure them
Determine your target audience and examine the best ways to how to create audience personas
Content and platforms: Recognize the best ones for your campaigns
Ensure your content is aligned with all aspects of your social media plan, including goals, resources and scheduling
Types of content: Discover which sort is needed to funnel visitors through the conversion process and generate solid leads
Types of media: Which works best in digital campaigns
Be a thought leader: Learn why engaging with the community and keeping up with the latest news in your field can benefit your business
Introduction to Google Analytics
Explore Google Analytics functions and get a detailed rundown of its features
Initial set up: Find out how to create new accounts, management permissions and user-based options
Track and filter: Learn how to track the information that’s important to you and how you filter the data to get greater insight
Get on top of updates: Review recent changes to the tool’s interface
Extra help: Discover where you can get instant help with list of useful online resources
Create a calendar: Ensure that content is ready at the right time
Schedule effectively: Examine the way in which post timing and frequency effects your audience’s response and the tools you can use to help you manage content delivery
Corporate blogging: Take a look at the benefits of corporate blogging with practical pointers on where to go for more help
Understanding Search Engine Optimization (SEO)
Importance of SEO: Discover why SEO is crucial to delivering your marketing strategy
SEO strategies: Gain an insight into different SEO strategies and how they should be used
Page rankings: Explore how search engines rank pages
Keyword choice: Find out how to choose the best keywords for your campaign and audience
Preparing for search engines: Examine the key elements you need to optimize to make your site search-engine friendly
What is link building? Understand what quality link building is and how it connects to SEO
Be prepared: Discover how to future-proof your online real-estate against new Google algorithms
Social media planning
Social media tactics: Learn how to build a successful social media strategy
Which platform? Choose the most suitable social platform for your brand or client
Pay attention: Find out how you can become a good ‘social listener’ and why it’s important
Community know-how: Examine how you can actively engage with your audience by building a community and why you shouldn’t be afraid of negative feedback
Advertising on social media: Discover how to boost your community’s organic growth with paid ad solutions
Marketing via email marketing
Email marketing: Realize the unique advantages of internet mail shots
Email marketing plans: Find out which approach best suits your audience
Opt-in marketing: Examine best-practice methods
Acquisitions: Understand the best way to gain new customers via email
Automatic procedures: Explore how to automate certain aspects of your email marketing activity
Better emails: Identify how you can improve the design and content of your emails
Using Google Ads
Google Ads updates: Explore the latest developments to Google Ads’ products
Boost ROI: Discover how to get maximum return on investment when creating Google Ads campaigns
Search or display ads? Identify which type of Google Ad is better for your campaign
Cost of Google Ads: Explore how Google Ads charges work
Keyword bids: Ensure that your keyword-bidding tactics match your marketing needs
Raise your Google Quality Score score: Understand what this metric is and how you can improve it
Write ads that work: Create ad copy that drives traffic to your site
Advertising on social media
Facebook: Effectively target your chosen audience on the world’s biggest social platform
Twitter: Explore the power of Promoted Tweets and Accounts on Twitter
LinkedIn: Tap into to LinkedIn’s network of B2B and B2C users
The best of the rest: Learn about advertising opportunities on Instagram, Pinterest, and YouTube
Optimizing conversion rates
Conversion rate optimization: How CRO can improve your return on investment
The link between customer value propositions and CRO: Boost CVP to secure an increased conversion rate
Keeping track: Find out how to monitor conversions
Test different options: Examine how A/B split-testing can help uncover a winning formula
Using Google Analytics to measure success
Getting started in Google Analytics: Learn how to set up user accounts and profiles in Google Analytics
Identify your campaign’s goals: Plus choose the best metrics to track your progress towards them
Key performance indicators: What KPIs are and how to create a suitable framework to monitor them
Use GA in Facebook: Monitor campaigns on Facebook and other social media platforms from within Google Analytics
Analysis options: Explore the choices for using each platform’s own monitoring tools and review the best free and paid-for third-party solutions
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Class schedule & times
Class schedule & times
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Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
Sonja Crystal Williams
Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.
Dia has developed her Digital Marketing skills through formal education as well as over 17 years of professional experience. She spent many years working in a corporate environment before taking on entrepreneurship in the eCommerce space and most recently becoming a Digital Marketing Consultant. Dia has a keen focus on analytics and believes that successful online businesses are driven by data!
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She is currently a digital strategist and digital marketing and social media trainer. In this role, she serves as an avid trainer and facilitator for all things digital and marketing related. Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all social media platforms and across all industries. She specialises in marketing strategy, social media marketing, digital marketing foundation courses (e.g. Google and email marketing) as well as CRM and sales training. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Keisha is an accomplished digital marketing and CRM specialist with over 20 years’ experience gained from working on several well-loved brands across multiple industries. Her specialties are consumer journey mapping, data led digital marketing and CRM strategy and insight driven reporting. She values the power of relationships and results driven work. She knows her steak tarter from her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a crazy cat lady (not yet anyway).
T-shaped trader with experience across a wide range of industries (eCommerce, FMCG, Finance, B2B, Media, Logistics, Luxury Goods, Telecoms) with clients based across the globe across platforms and channels. Markets/Clients/Platforms (Full Google Stack/Xander/ Facebook for Business/ Linked In For Business) BNLX : Air France, Tupperware, HP Printers, Red Cross Germany, Donald Duck Weekblad APAC: INTI University, OCBC Bank, Camilla, Viewqwest COMESA: Checkers, Shoprite, GAME, Direct Axis, Sanlam, Old Mutual, Coke, Adidas, Colgate, P&G, Volvo
Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing. Since 2015, Rupert has proven to deliver outstanding Lydian Stone’s workshops across the UK and has worked with the team as content editor.
Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
How many other attendees will there be?
Digiteers online training courses are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The average number of attendees ranges from 3 - 14 depending on the topic area.
What communications will I receive before the course?
As soon as you book via our website, the billing contact will receive a website order confirmation. Your order will be reviewed by our Finance team and within 24 hours (Monday - Friday), the billing contact will receive an invoice or credit card receipt, depending on the method of payment selected. Your order will also be reviewed by our Events team and within 24 hours (Monday - Friday), each attendee will receive an email confirming their seat on the upcoming course. Two weeks before the course start date, each attendee will receive 'joining instructions', along with a few reminder emails. These emails will confirm the login details, trainer and any other important information. All emails will come from firstname.lastname@example.org, so please ensure you add this email address to your safe contacts.
What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on request.
Will the same trainer be leading each module?
Yes, the same trainer will run each of the classes related to this online course.
You are booking on
Wednesdays + Fridays / 11:00 EST - 13:30 EST
4 classes in total / 2 weeks of instructor-led learning
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7 day money-back guarantee on all purchases
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Trusted & Proven
Experience training over 15,000 customers to-date